Burtonian
An Overview
Intro
This section summarizes who Burtonian is, the core Burtonian Methods, and what services Burtonian provides. It also includes a short bio of the founder and principal of Burtonian, Craig Burton.
Who is Burtonian?
I am Burtonian. Craig Burton, with over 30 years experience in the networking and infrastructure technology industry. I help companies understand and articulate the language, philosophy and methodology for marketing of networking and infrastructure technologies. Fundamental to this function is the philosophy and practice of ubiquity thinking. Ubiquity thinking is the inverse of normal practice. Instead of protecting and patenting core technology, there is always a critical component that can be given away that will stimulate the industry, and if managed properly, can lead to ubiquity.
Core Burtonian Methods
Over the years, I have developed processes that quickly expose the core competence of a company or department relative to the current climate of the industry. The methodology further allows me to point to the possible future of the company and it’s technologies and their role in the industry. The methodology provides a road map for continuing leadership participation and innovation.
This process also borrows fundamental principles from other leaders in the industry such as Doc Searls’ thesis found in the bestseller book The Clue Train that states, “Markets are conversations.” The process also embraces the diffusion of innovations theory by Everett Rogers popularized by Geoffry Moore in his book Crossing the Chasm.
Additionally, the core Burtonian methods include recommendations and a philosophy for addressing standards and open systems.
Burtonian Services
The Burtonian services simply provide client access to the results of the Burtonian methods either through personal visits by the day or by the project.
Rates for these services are customized according to circumstance and are provided by specific proposals.
The White Paper
Burtonian strongly recommends that clients use the technology white paper to communicate to target audiences about specific products and strategies. The White Paper has been found to be the most powerful mechanism for communicating complex information to diverse audiences.
The power of the white paper is well articulated by Michael A. Steizner in his book,Writing White Papers.
“White papers help people make decisions. They sit at the forefront of an educational marketing revolution. Powerful enough to lure readers and able to persuade with unyielding strength, the well written white paper is a super weapon in the marketing professional’s arsenal.
The white paper’s underlying strength rests on this premise: If you give readers something of value they will give you their loyalty, and ultimately their business.”
Burtonian produces well written pertinent white papers and other documents.
Summary
Burtonian is a professional services company that is founded on over 30 years of tried and true methods for creating the lexicon and processes to be successful with networking and infrastructure technologies.
More information can be obtained from http://www.craigburton.com or from me directly at gcraigburton@yahoo.com or 480.234.2214.
Craig Burton Biography
As the creator of breakthrough concepts like NetWare Open Systems, The Network Services Model, metadirectory, and The Internet Services Model, Craig Burton is one of the leading visionaries and analysts in the computing industry. He is a frequently consulted expert on new technologies and the process of making software infrastructure ubiquitous.
Craig’s visionary understanding of new technologies and his familiarity with the needs of technology users led him to identify the market for a metadirectory product and allowed him to articulate the essential attributes of such a product. Craig invented the conceptual basis for metadirectory over 20 years ago while leading Novell, Inc. to success.
Craig was one of the founding members of Novell, where he served as senior vice president of corporate marketing and development. During his eight years with Novell, Craig’s unique market strategies (which included the development of concepts such as file server technology, hardware independence, fault tolerance, Universal NetWare Architecture and NetWare Open Systems) resulted not only in market leadership for Novell, but also served to accelerate the movement toward transparent multivendor computing.
When he co-founded The Burton Group (TBG) in 1989, Craig began to study the concept of metadirectory in earnest. As CEO, president and principal analyst of TBG, Craig provided independent market analysis on network computing technology and industry trends.
At Prognosys, The Burton Group’s 1996 Conference on Network Computing, Craig presented the criteria for measuring whether a technology meets the metadirectory requirements set forth by The Burton Group.
Craig’s contributions to computing have earned him recognition as one of the industry’s most influential analysts.
Since 1997, Craig Burton has been an independent analyst consulting with many industry vendors and concentrating on the Internet Services Model and the paradox of selling software infrastructure.
Contact Craig Burton:
c 801-651-3556
gcraigburton@yahoo.com
http://www.craigburton.com