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Patents…Blase as Yesterdays PR Practices

November 22nd, 2004 · Comments

I haven’t figured out how to read 2000 blogs a day. I don’t want to read 2000 blogs a day. I do go through about 150 though. Somehow Scoble does it. He also understands that traditional PR sucks compared to what you can do with a simple strong voiced blog. But I think he is wrong about the significance of patents.

I was doing some catching up on blogs and I read Scoble’s Defending Ballmer piece. I don’t care all that much about what Ballmer said, Steve is a bully. A much more subdued one than he used to be but a bully none the less. But I digress. I want to make a point about patents. Scoble you sound whiney defending Ballmer.

Here’s my take:

The only real defense for a technology company is innovation.

I’m not saying technology companies shouldn’t pursue patents. They should. Investors and stakeholders will tolerate nothing less. But in the end, innovation is what makes the difference.

Innovation can topple even the biggest monopoly ever. You know who I’m talkin’ about.

My motto? Innovation trumps litigation.

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